With 10 miles of uninterrupted beaches, quaint local shopping, scrumptious dining, and plenty of family activities, your Florence Oregon vacation is sure to be unforgettable.  An array of unique and exciting attractions await you -- from Sea Lion Caves and The Oregon Dunes to Old Town and The Heceta Lighthouse.  Take a dune buggy tour, kayak the river or ocean, ride horses on the beach, hike to the top of Cape Perpetua. 

Florence is also a unique location for conventions, trade shows and business meetings. The Florence Events Center offers spacious meeting rooms and quality services for impressive, professional results. Florence’s many fine hotels regularly accommodate business functions as well.  You won't find a better place to spend your down time than ambling along a spacious beach or viewing a spectacular Pacific sunset. 

It isn't any accident that many of our new residents are former visitors who discovered our little paradise when on business or vacation.  The small town environment offers everything that is important to people: pleasing climate;  excellent schools; numerous recreational activities; diverse industry; rising incomes; and a safe atmosphere.  Florence is home to an active retirement community that consists of about 1/3 of our 8,000+ population.   The contribution of their talents to our town helps make it an inviting new home for families as well as providing a stable economy for new business.

If that's not enough, Florence is also conveniently located to Eugene, North Bend and Lincoln City that provide headliner entertainment as well as great shopping from outlets to boutiques to upscale department stores.    The  Florence Community Event Center also hosts local community theatre, presentations from Eugene dance and musical troupes, and even performances from such notables as Barry McGuire. 

Whether you're here on your first visit or here for a life time , when you're in Florence , you're on vacation every day of the year!